In today's highly volatile environment (remember the acronym VUCA...), organizations must not only rethink their strategy, but also the way they design it. In this context, a clear and viable strategy is a major asset, an anchor for your strategy to continue producing value. However, this approach is becoming increasingly dynamic, agile and contextual, due to the unpredictable evolution of our environment. As a result, organizations that maintain an overly rigid approach to their strategy are particularly vulnerable to disruption.